BYD, the world’s leading manufacturer of new energy vehicles (NEV) becomes an Official Partner and the Official E-Mobility Partner of UEFA European Football Championship 2024™ (UEFA EURO 2024™). This groundbreaking partnership with UEFA (Union of European Football Associations) marks the first-ever sponsorship deal with a new energy vehicle (NEV) manufacturer in the Championship’s history.

BYD's sponsorship aligns with UEFA’s goal to organize a greener and more sustainable UEFA EURO 2024™, bringing together the excitement of football with a commitment to environmental responsibility.