Before we get into how to use whatsapp Business and the Business API to help your business expand, you first understand why your organization needs a whatsapp Business account. Use whatsapp marketing services to your advantage, or build a specific whatsapp marketing campaign for re-engagement with personalized messages and offers. Because the majority of customers are already on whatsapp, it has the greatest Click-Through Rate of any marketing platform. So far, our conversations have centered on tiny enterprises with few resources. However, whatsapp Business API is a capable tool for businesses of all sizes.